DefinitionEcommerce is defined as the trading (buying and selling) of goods and services on the internet. Ecommerce depends on a lot of basic essentials to carry out e-trading. One of them is the EDI or the Electronic Data Interchange which deals with orders, supplies, payments, deliveries etc. Ecommerce relies on Emails, FAX and data mining techniques to gather data of all kind related to the markets, customers etc.Basic RequirementsMarket research and product research go a long way in assisting ecommerce take hold amongst the internet users. The needs for a good ecommerce web store, is connectivity, database capacity, tested ecommerce platform with related applications and extension. Internet security is very much essential.Internet security like encryption of data and secure server links play a key role in promoting confidence amongst the users who adapt to Ecommerce. Secure Sockets Layer (SSL) has been built into advanced web browsers as the demand for Ecommerce grows. Ecommerce can be B2B, B2C, C2C, and C2B and so on. B2B is between business to business while B2C is the retail store part where the Business and Customer meet. The bulk of the ecommerce activities are seen under B2B category that is Business to Business.New TrendsToday Ecommerce has evolved as a major challenge to the conventional trading methods with the advent of many new technologies and techniques. Today different ecommerce platforms are available to host the web stores on. Magento, OS Commerce etc are a few of the really popular platforms. Magento ecommerce platform has achieved tremendous popularity on account of its flexibility and feature-rich interface. Different secure payment gateways are available today to securely conclude the financial transactions.The availability of Secure Socket Layers and dependable encryption methods have made Ecommerce trustworthy and smooth. The processes of ecommerce, like communication, process management, service management and transaction capabilities are today fine tuned with the help of scores applications and extensions.Successful ecommerce is the holistic integration of effective web design resulting in easy and quick navigation, integrated search engine optimization bringing in new customers, advanced marketing and product display applications, quick order handling functions and of course, last but not the least, shipping and delivering on time.Today there are scores of tools for ecommerce. This is apart from the availability of various ecommerce platforms and the plethora of extensions. Shopping carts, payment gateways, order managers and such others constitute the key tools for ecommerce.The ease of use of internet, the easy availability of internet, huge advancement in the technology of the internet and the specific ecommerce platforms and software, have all led to the rapid growth of ecommerce.With the demand for online transactions growing fast and the synchronized growth of applications for facilitating online transactions, ecommerce is set to reach new dizzying heights of usage and popularity.

Sky advertising, as the name indicates, means the advertising that is done in the sky. It is the latest form of advertising which claims to capture the mass audience in a single try. It is the desire of man to reach the skies since the existence of man on the earth. Anything which flies high in the sky, or displays in the sky appears to be the most fascinating thing to the human mind. Advertisers are using this psyche of human nature and thought upon devising a system that would help them in publishing their advertisement in the sky.Sky advertising uses all the techniques of the traditional and typical advertising. It includes billboards, banners, pamphlets that are distributed by throwing from the plane, sky typing and sky writing. The procedure is same except that the difference lies in the materials and text used, and the source i.e. airplane and aircraft. It is the general phenomena that any advertisement which is aired on the television lasts for only that very moment. It is forgotten soon even after few seconds because everyday consumers are bombarded with so many advertisements that are not easy to remember. Moreover, the frequent encounter to such advertisements can cause boredom and loss of interest of the consumer. The key to successful advertising is to make advertisements that are interesting and long last in the minds of the target audience.People were beginning to find flaws in the traditional advertising and so were the viewers. To give a new orientation to the advertisement, sky advertising was invented. Various techniques are carried with various transporting images. The airplanes, aircraft, balloons and skydiving are the means which carry the aerial banners, bill boards and messages in the air. The aerial advertising is limited to the day time only, when there is light so that the message or banners are easily readable by the people. However, sky advertising can be carried out at night. The LED and neon lights are used to make LED based message which is then present in the night. These lights make the message look more fascinating and magnificent at the night. The lights shine and sparkle in a beautiful manner in the darkness of the night which surrounded the message. It is the most appealing and striking sight witnessed by the viewers. The image and impact of the sky advertisement lasts long in the minds of the consumers.Understanding the immense appreciation and need of sky advertisement; advertising companies are made to carry out it. In addition, aircraft and aviation companies possess highly specialized planes and balloons for this purpose. Services are provided by these companies to advertisers to publish the respective advertisement in the sky. It is also observed that the traditional means of advertising were not efficient to reach each and every consumer. Those who read news papers were the only exposed to the print advertisements. The one who watched television were in contact with the advertisement. What about those who are not in touch with the television or newspaper? There are people in the world who does not possess the facility of television and newspaper. In order to reach the maximum audience, sky advertising is considered to be the most efficient one. In reality, it is confirmed that massive number of people bears in mind the information of sky advertisements in comparison to the advertisements that are accessible through vice commercial, print commercial and video advertisements. This evidence alone is sufficient to convince any organization that airplane advertisement is the most successful technique to transmit a message across.